The Omni-Channel of Course Delivery – Conventional, Online, MOOCs, Hybrid/Blended, and the Premium Each can Offer

In this workshop, we will discuss how online and blended learning is revolutionizing the education landscape. To that end, we will explore the experience of the MIT Supply Chain Management Program. We will follow the journey of this program from traditional in class-room education to a massive online credential program and hybrid online and in-classroom educational formats for certificates, credentials, and Masters degrees, reaching eager students around the world. To better understand the value of each of these educational formats, we will discuss (i) the premium each channel can offer, (ii) which channel is more appropriate for what type of content (iii) which format is more appropriate for each channel.

Eva Maria Ponce Cueto
Massachusetts Institute of Technology