Business Analytics

The Business Analytics track brings together practitioners and academics to share cutting-edge research and applications in the area of big data and advanced analytics, and aims to show how organizations can use descriptive, predictive and prescriptive analytics to stay competitive in today’s data-driven world. The track features advancements in areas such as social media, sharing economy, text mining, online platforms, Internet of Things, and smart technologies, and illustrates how data-driven decision making can help overcome some of the most prominent challenges that organizations and society face from improving costs, operational efficiency and customer satisfaction to reducing environmental impact and increasing social welfare.