Marketing and Channels

Recent years have seen tectonic shifts in the B2B and B2C markets. The emergence of new business models and technologies has spurred novel marketing strategies, offering firms innovative ways to deliver and extract value, and thereby nurture sticky customer relationships.

The Marketing and Channels track invites research papers that provide new insights into such novel and under-researched marketing strategies or challenge existing marketing theories in this contemporary-era characterized by disruption, innovation, and change. Following are some examples of the areas covered in this track (not exhaustive):

  • Digital and social media marketing
  • Multichannel marketing and omni-channel retailing
  • Personalization and privacy
  • Cyber security and customer behavior
  • Platform and sharing economy
  • Subscription services
  • Consumer well-being
  • Artificial intelligence and machine learning
  • Branding and brand management
  • Emerging markets

All research methodologies (i.e., conceptual, qualitative, experimental, analytical and econometric modeling) and inter-disciplinary research are welcome.

Important Dates:

  • Full Paper Deadline: June 30th, 2020
  • Abstract Deadline: July 15th, 2020
  • Panel Proposal Deadline: June 30th, 2020
  • Workshop Proposal Deadline: June 30th, 2020
  • Award Competition Deadline: July 15th, 2020

All deadlines are final as of 12 midnight Central Standard Time (Houston)

08/01/2020    Authors Notified of Paper Acceptance Decision

09/01/2020    Full Paper Revisions Resubmission Deadline

09/15/2020    Conference Registration Deadline