Marketing and Consumer Behavior

The Marketing and Consumer Behavior track focuses on interdisciplinary research that advances our understanding of consumer and customer decisions. Key areas of interest within this track include (but are not limited to):

  • Digital and social media marketing
  • Personalization and privacy issues
  • User generated content and customer decisions
  • Firm generated content and firm performance
  • Multichannel marketing and retailing issues
  • Social networks
  • Cyber security and customer behavior

All methodological approaches are welcome. These include (but are not limited to) analytical, behavioral, field and quasi-experimental approaches and econometric modeling techniques.

Important Dates:

Please Note: The deadlines for submissions have been extended.  The new deadlines are:

  • Full Paper Deadline: May 26, 2019
  • Abstract Deadline: June 15, 2019
  • Panel Proposal Deadline: June 15, 2019
  • Workshop Proposal Deadline: June 15, 2019
  • Award Competition Deadline: June 15, 2019

All deadlines are final as of 12 midnight Central Standard Time (Houston)

07/01/2019    Authors Notified of Paper Acceptance Decision

09/01/2019    Full Paper Revisions Resubmission

09/15/2019    Conference Registration Deadline