Keynote

In this keynote, Dr. Maxime Cohen shares how Generative AI can reshape pricing decisions across industries. Drawing from large-scale experiments involving hundreds of thousands of products and multiple large language models (LLMs), the presentation highlights critical findings on differences in pricing across LLMs, the impact of prompt design, and the ethical implications of bias and discrimination. Dr. Cohen also explores the competitive consequences of AI-driven pricing and the potential for automating MLOps with GenAI. Real-world examples from real estate, used cars, fashion, and gig work reveal the transformative—and sometimes troubling—power of AI in pricing.

BIOGRAPHY

Maxime Cohen is the Scale AI Chair Professor and the Academic Director of the Bensadoun School of Retail Management at McGill University. He is the Chief of AI Strategy of the CIUSSS West-Central Montreal (Jewish General Hospital) and the Scientific Director of the non-profit MyOpenCourt.org. He is also a Scientific Advisor in AI at IVADO Labs, and actively advising corporations, retailers, and startups on topics related to pricing, retail, and data science. Before joining McGill, Cohen was an Assistant Professor of Technology, Operations, and Statistics at NYU Stern and a Research Scientist at Google AI.

Cohen’s expertise lies at the intersection of data science and operations. He has worked on retail, ride-sharing, airline, sustainability, cloud computing, online advertising, peer-to-peer lending, real estate, healthcare, and conflict analytics, in addition to collaborating with many companies including Google AI, Microsoft, Meta, Uber, Waze, Amazon, Expedia, Oracle Retail, IBM Research, Via, Spotify, Aldo Group, Couche-Tard/Circle K, Loblaws, Canadian Tire, L’Oréal, Cargo, and Staples. He has also served on the advisory board of several startups. In each project, Cohen worked closely with the company to develop solutions using tools such as machine learning, deep learning, optimization, stochastic modeling, econometrics, and field experiments. More recently, he worked with hundreds of physicians and business managers to guide them on how to responsibly adopt GenAI tools and customized AI agents to boost their productivity.  Cohen’s research and teaching have received 40+ awards.