The Cuteness Factor in Product Sustainability Innovation

This presentation discusses research approaching product development for sustainable consumption from a fresh, unique, and innovative perspective. It addresses the timely gap between consumer verbal prowess towards sustainability and actual purchasing habits.

Authors: Alexis Yim, Radford University and Ednilson Bernardes, West Virginia University

About the Authors

Dr. Alexis Yim is Assistant Professor of Marketing at Radford University.

Dr. Ednilson Bernardes is Professor and Program Coordinator, Fellow, West Virginia University Morris L. Hayhurst LaunchLab. He is an expert in process transformation and supply network innovation. He is a member of the Editorial Boards of the Journal of Operations Management, Journal of Supply Chain Management, Journal of Business Logistics, and the Journal of Purchasing and Supply Management. His research appears in the top empirical journals publishing studies in his field, including Strategic Management Journal, Decision Sciences Journal, Journal of Supply chain Management, and Journal of Business Logistics, among others. Besides research, he has interacted with and led or facilitated innovation and performance improvement initiatives in large organizations, such as WVUHospital and the DEA, including quality, logistics, and process flow issues. He has co-authored various books, including Digital Supply Network: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes.